Faculty of Business Theses and DissertationsUniversity of Botswana Graduate theses and dissertationshttp://hdl.handle.net/10311/13862024-03-29T06:46:26Z2024-03-29T06:46:26ZPredicting intention and actual use of mobile money using the technology acceptance model: the case of University of Botswana studentsMotswaborwa, Calvinhttp://hdl.handle.net/10311/24692022-09-22T00:02:18Z2020-10-01T00:00:00ZPredicting intention and actual use of mobile money using the technology acceptance model: the case of University of Botswana students
Motswaborwa, Calvin
Mobile money has the potential to enhance the financial inclusion of the unbanked population; it also eases transactions for the entire population. Despite the many benefits that mobile money promises, it appears that its adoption in Botswana has been much slower than in countries such as Kenya, South Africa and the Philippines (Patsi, 2018; Correia et al., 2017; Safaricom, 2014). This study examines the extent to which Technology Acceptance Model paradigms predict intention to use (IU) and actual use (AU) of mobile money in the case of University of Botswana students. This contribution used the quantitative research method with a descriptive research design. 203 students participated in the survey and data was collected through the use of self-administered questionnaire in a survey. Participants in the study were selected sampled using the convenience sampling technique. The findings revealed: firstly that there is a significant positive relationship between Perceived ease of use (PEOU) and Intention of use (IU), customer trust (CT) and actual use (AU), and IU and AU.; secondly, that there is a positive non-significant relationship between perceived useful perceived usefulness (PU) , perceived risk (PR) and IU; Thirdly regarding the first set, it was concluded that only PEOU was of relative importance in predicting IU as PU and PR were not significant predictors of IU, and regarding the second set, it was concluded that CT rated higher than IU in predicting AU as it showed a strong correlation. The findings lead to several recommendations for theory and practice. In theoretical terms, the study provides evidence
for the predominance of PEOU over PU and PR in predicting intention to use and actual use of mobile money among students. In practical Commercial banks and Mobile service providers in Botswana should make their mobile money services more user-friendly. This recommendation is informed by the fact that PEOU rated highest in factors determining the IU and AU of mobile money services.
A dissertation submitted to the Graduate School of Business, Faculty of Business, University of Botswana in partial fulfillment of the requirement of the degree of Masters in Business Administration. Citation: Motswaborwa, C. (2020) Predicting intention and actual use of mobile money using the technology acceptance model: the case of University of Botswana students, University of Botswana.
2020-10-01T00:00:00ZStakeholders’ perceptions on industrial internship: the case of Botswana Accountancy College’s hospitality management and tourism management programmesKgomanyane, Gaongalelwe Catherinehttp://hdl.handle.net/10311/24432022-06-15T00:01:43Z2019-12-01T00:00:00ZStakeholders’ perceptions on industrial internship: the case of Botswana Accountancy College’s hospitality management and tourism management programmes
Kgomanyane, Gaongalelwe Catherine
Industrial internship is vital for exposing the students to the real-work environment by allowing them an opportunity to learn and gain experience from the industry. This study aimed to evaluate stakeholders’ perceptions on an industrial internship for a higher academic institution’s tourism management and hospitality management programmes, Botswana Accountancy College.
A sample of 313 participants comprising of host organisations, tourism and hospitality professional bodies, Botswana Accountancy College (BAC) represented by students, graduates and academic staff in the area of Tourism Management and Hospitality Management responded to the self-administered questionnaires and semi-structured interviews. Mixed research methods and approaches were used on this study. Statistical Package for Social Sciences (SPSS) was used as the data analysis tool. The findings were presented using percentages and figures in descriptive statistical and inferential statistical analysis which included among others ANOVA with post-hoc multiple comparisons using Tukey HSD test analysis, tabular presentations, charts and graphs.
The study found out that stakeholders perceived the BAC tourism management and hospitality management programmes’ industrial internship benefited the higher academic institution, students and host organisations. It did not benefit the tourism and hospitality professional bodies as they were not engaged in the internship processes. The stakeholders generally had expectations on the BAC TM and HM industrial internship. However, the stakeholders perceived the BAC TM and HM industrial internship to be not properly administered nor organized based on its duration, supervision, monitoring, planning and administration. The stakeholders perceived that BAC TM and HM industrial internship should be formalized and restructured for it to be effective and beneficial to the stakeholders.
There was significant perception difference between level 5 and 6 TM and HM students; level 5 TM and HM students and TM and HM graduates; level 6 TM and HM students and TM and HM graduates towards the administrating and organizing of Botswana Accountancy College tourism management and hospitality management industrial internship. There was also significant perception difference between level 5 and 6 TM and HM students; level 5 TM and HM students and TM and HM graduates towards Botswana Accountancy College tourism management and hospitality management industrial internship benefits.
The planning, organisation and management of an industrial internship should be well-organized to ensure that all parties obtain the benefits that should accrue to them. BAC should build relationship and liaise with the tourism and hospitality industry and tourism and hospitality professional bodies. This will assist the College to set standards expected of a graduate in the field.
The study did not consider the socio-psychological effects and benefits of industrial internship. Future research could consider the social effects and benefits to TM and HM students of industrial internship by asking how TM and HM students’ industrial internship affects how they relate with family and friends.
A dissertation submitted to the Graduate School of Business, Faculty of Business, University of Botswana in partial fulfillment of the requirement of the degree of Masters in Business Administration. Citation: Kgomanyane, G.C. (2019) Stakeholders’ perceptions on industrial internship: the case of Botswana Accountancy College’s hospitality management and tourism management programmes, University of Botswana.
2019-12-01T00:00:00ZDealing with trust and uncertainty avoidance in online transactions: the case of consumers in BotswanaPhaphe, Godfreyhttp://hdl.handle.net/10311/23832022-04-22T00:00:56Z2019-01-01T00:00:00ZDealing with trust and uncertainty avoidance in online transactions: the case of consumers in Botswana
Phaphe, Godfrey
This research sought to find out how consumers in Botswana deal with the issue of trust and the uncertainty avoidance (UA) strategies they engage in when shopping online. Trust and uncertainty avoidance are socially constructed, hence the need for an in-depth understanding of the strategies consumers engage in to assure themselves of the trustworthiness of the online vendors and to cope with the uncertainty related to online transactions in general. A qualitative approach involving in-depth interviews with selected consumers who have been involved in online shopping in Botswana was used in this study. Data collected through recorded oral interviews was transcribed, coded and analyzed following the interpretive methods. The results indicate that online consumers in Botswana consider and take seriously the issue of vendor trust in an online shopping space. The results further indicate that consumers in Botswana adopt a variety of strategies in order to assure themselves of the trustworthiness of the online vendor. Among these are the referrals from close associates who have used the same vendor to make online purchases. In this regard family members and friends are relied upon to provide the needed assurance. The quality of the vendors’ web site in terms of its comprehensiveness and frequency with which it is updated also featured prominently as an assurance that the online vendor is genuine. The study also indicate that online shoppers in Botswana face a variety of challenges including lack of tangibility of online exchanges, unavailability of shipping services, delivery delays, ineffective returns and refunds procedures, lack of regulatory framework, and language barriers. In spite of the challenges, the study finds that in general Batswana are satisfied with online shopping. The study recommends that online vendors should focus on provision of clear and consistent information including policy statements on the web store site and making it easily accessible to users is essential in trust building. Online vendors should ensure follow up and after-sale services to induce positive word of mouth through satisfied customers which can also be enhanced by the use of interactive services. Moreover tailor making websites for a specific target group of customers should be pursued to maximize trust building.
A dissertation submitted to the Graduate School of Business, Faculty of Business, University of Botswana in partial fulfillment of the requirement of the degree of Masters in Business Administration. Citation: Phaphe, G. (2019)
Dealing with trust and uncertainty avoidance in online transactions: the case of consumers in Botswana, University of Botswana.
2019-01-01T00:00:00ZPredicting intention and use of social media marketing: application of the unified theory of acceptance and usage of technology frameworkMajinda, Chipohttp://hdl.handle.net/10311/23802022-04-22T00:04:35Z2019-03-01T00:00:00ZPredicting intention and use of social media marketing: application of the unified theory of acceptance and usage of technology framework
Majinda, Chipo
This study investigates factors predicting intention and usage of social media especially Facebook marketing by Small Micro and Medium Enterprises (SMMEs) in the south East region of Botswana. Based on two research objectives, it focuses on the application of a modified version of the Unified Theory of Acceptance and Usage of Technology framework. Assuming a positivist standpoint, survey research design was implemented in the study. SMMEs respondents were recruited through convenience sampling. Data was collected using a questionnaire in the form of Likert scale from a sample of ninety (90) SMME owners/managers in the South East region of Botswana.
The findings reveal that Performance Expectancy, Social Influence and Facilitating conditions, all have a significant positive effect in their relationship with intention to use Facebook marketing, whilst Effort Expectancy does not. Pertaining to effect on actual usage of Facebook marketing, the results reveal that Performance Expectancy, Effort Expectancy and Social Influence have a significant positive effect whereas Facilitating Conditions does not have a significant effect on actual usage of Facebook marketing. Age as a moderating factor was proved to be effective on the construct effort expectancy pertaining to behavioral intention and the constructs social influence and facilitating conditions pertaining to actual usage. However, effects of age including other moderators (gender, experience and industry) on other constructs were not salient. This study contributes to the existing UTAUT framework by confirming the effects of relationships between constructs, applying the effect of moderators and also extending the UTAUT model to create another path for testing the direct effects on actual usage. Furthermore, it provides an understanding of the factors that predict SMME intention and usage of Facebook marketing to practically assist entrepreneurs in embracing the technological advancement in marketing and to fully maximize the deployment of social media technology to achieve amazing benefits.
A dissertation submitted to the Graduate School of Business, Faculty of Business, University of Botswana in partial fulfillment of the requirement of the degree of Masters in Business Administration. Citation: Majinda, C. (2019)
Predicting intention and use of social media marketing: application of the unified theory of acceptance and usage of technology framework, University of Botswana.
2019-03-01T00:00:00Z