http://hdl.handle.net/10311/10 2026-07-11T06:35:37Z http://hdl.handle.net/10311/1686 An exploratory factor analysis of older adults’ resistance to innovation adoption: a case study of University of Botswana Ifezue, Alexander Ngozi; Ama, Njoku Ola; Moseki, K. K. This paper analysed the resistance to innovation of a stratified sample of 279 staff members of the University of Botswana with the view to determine those factors that act as roadblocks, institutional barriers and boosters to innovation use in the university. Using an exploratory factor analysis (EFA) and multivariate binary logistic regression techniques, lack of innovation, perceived risks and institutional environment were identified as roadblocks/barriers to innovation use by the older adults (50 years and over). Access to computer and years of internet experience significantly, positively affected innovation use (p < 0.05, B>0). Training and motivation were also identified as factors that act as boosters to innovation use. The paper recommends for the designing of intensive training programme forthe older adults that is age-specific and which takes into consideration the existing skills in order to motivate them to use the innovations. 2016-10-01T00:00:00Z http://hdl.handle.net/10311/1602 Rebranding an institution of higher education in Botswana Makgosa, Rina; Molefhi, Boikanyo A. The issue of rebranding institutions of higher education has attracted little attention in scholarly publications. However, intense competition in the higher education market has forced institutions to modify elements of their brands. The current study seeks to shed light on the challenges of undertaking a rebranding exercise in an institution of higher education in Botswana, a context which is under researched. The purpose of the current study is to establish the perceptions of students of the University of Botswana regarding its brand equity following the rebranding exercise. A structured questionnaire was administered to a sample of 336 University students majoring in business. Overall, the results showed that the brand equity of the new logo was lower than that of the old logo. The results of the paired t-tests revealed that students tend to recall and recognize the old logo more than the new logo. Students are also attracted, affectionate and attached to the old logo more than the new one. Since rebranding can erode some of the important aspects of an existing brand, it has to be implemented cautiously. Importantly, effective communication is critical to inspire students to embrace the new logo and their perceptions need to be tracked periodically in order to establish whether the desired brand image has been generated. 2012-01-01T00:00:00Z http://hdl.handle.net/10311/1601 The role of demographics on decision-making styles of Botswana's retail shoppers Makgosa, Rina; Sangodoyin, Oluranti The current paper presents findings on key decision-making styles adopted by retail shoppers and how such styles are influenced by gender, age, education, income and marital status in an attempt to facilitate a sound understanding of retail shopping behavior. The sampling unit consists of the general shopping public whose age ranges from 18 to 64 years residing in Gaborone and Francistown. Gaborone and Francistown are the two largest cities with a combined population of approximately 20% of the two million people in Botswana. Data was collected by way of mall intercepts from a sample of 894 retail shoppers. Findings reflected that retail shoppers in Botswana are best described by three decision-making styles — time energy conserving, perfectionism and fashion-hedonistic consciousness. Time energy conservers were found to be old and less educated males. Perfectionistic shoppers were younger, more educated and married females. Fashion-hedonistic consciousness was common among older and married female shoppers. It is crucial for retailers to have an extensive knowledge of the role of demographics on consumers’ decision-making styles in order to ensure competitive advantage through the use of appropriate marketing strategies. 2014-01-01T00:00:00Z http://hdl.handle.net/10311/1600 Exploring the determinants of cell phone banking adoption in Botswana Makgosa, Rina; Kootsholetse, Neo The adoption of cell phone banking is one of the innovative ways for improving competitive advantage and ensuring customer satisfaction in the banking industry. The current study investigated factors that influence the adoption of cell phone banking in Botswana, a context that has not been investigated before. In particular, a convenience sample of 200 bank customers was targeted using a self-administered structured questionnaire. Findings reflected that adoption of cell phone banking in Botswana is significantly and positively influenced by perceived usefulness, perceived ease of use, and amount of information received. Perceived risk had a significant and negative effect on cell phone adoption. However, on the contrary, respondents are likely to adopt cell phone banking even if they do not have to try it first. Results of the current study demonstrate that it is important for banks to provide more information about cell phone banking. Marketing communication programmes need to emphasize the usefulness, ease of use of cell phone banking as well as security issues. 2012-01-01T00:00:00Z