http://hdl.handle.net/10311/105 Sat, 11 Jul 2026 08:52:51 GMT 2026-07-11T08:52:51Z http://hdl.handle.net/10311/1165 Modernizing the Botswana National Front: a case for political marketing Tutwane, L. This paper argues that the choice of a younger and more popular, Duma Boko as president of the opposition Botswana National Front in 2010 was a good move for the party. However, this is not enough. The party needs to take a further step and revolutionize its policies and rhetoric. A comparison is made between the BNF and the Labour Party in the United Kingdom. Both parties have a history of trade union support and leftist ideology. They have also faced similar challenges and the BNF can learn from Labour. It must modernize and utilize the tools of political marketing. Boko must do what Blair did with Clause IV of the Labour Party constitution which ensured that that Labour won the general elections in 1997. The argument is that communist or socialist rhetoric was relevant until the 1980s and has now run its course as a political strategy. It must be replaced with rhetoric that strikes the right chord with voters. Sun, 01 Jan 2012 00:00:00 GMT http://hdl.handle.net/10311/1165 2012-01-01T00:00:00Z http://hdl.handle.net/10311/686 Gender mainstreaming at the University of Botswana: a content analysis of UB newsletter Akpabio, E. The state of Botswana and the University of Botswana have made avowed commitments to gender equity. The former has done so by signing up for and implementing various protocols aimed at enforcing gender justice and the latter by mainstreaming gender in its various processes activities and operations. The main focus of this study is to find out if this commitment to gender mainstreaming is reflected in the University's house journal - UB Newsletter. This is because of the media's ability to influence the public agenda by focusing the audience attention on particular issues, thus guaranteeing the salience of such issues in the minds of audience members. The study universe was the content of the newsletter over a six year period - 2000 - 2005. Content categories were academic, non-academic/social, appointment, and interviews. The study examined physical units, involving examination of the space devoted to activities and achievements of members of staff. The findings indicated that male members of staff dominated in all the content categories in the editions of the publication analyzed, thus giving the erroneous impression that the University of Botswana is a man's world. Flowing from these findings, the study recommends that the Public Affairs Department engage in gender-aware reporting in order to redress the situation. Mon, 01 Jan 2007 00:00:00 GMT http://hdl.handle.net/10311/686 2007-01-01T00:00:00Z http://hdl.handle.net/10311/468 Management of "killer" indomie scare and impact on consumer confidence: a case study Akpabio, E. In May 2004, an allegation that indomie noodles were causing illness and death started making the rounds and driving fear into the minds of loyal consumers in Nigeria. After thorough investigations, NAFDAC gave De-United Foods, makers of indomie noodles, a clean bill of health. The study sought, from the purview of fear appeal postulation, to determine the attitude of consumers to the noodles during and after the crisis. Findings indicate that even though the company had made appreciable progress in winning back consumers' confidence it has to do more to regain lost market share. The study recommends using adverts featuring health professionals and credible persons who would be depicted as endorsing the product, thus serving as reassurances to consumers that are still holding out. Tue, 01 Jan 2008 00:00:00 GMT http://hdl.handle.net/10311/468 2008-01-01T00:00:00Z http://hdl.handle.net/10311/463 Nollywood films and the cultural imperialism hypothesis Akpabio, E.; Mustapha-Lambe, K. From the viewpoint of the cultural imperialism hypothesis and its complications, the overall aim of this study was to find out if foreign films still had a stranglehold on Nigerian audience members. The findings indicate that a majority of respondents watch and have a favorable attitude towards Nigerian home video films. However, in terms of preference between local and foreign films, a small percentage indicated preference for the former. The study concludes that the high squality of production of American films accounts for the favorable views held by respondents, even though it is apparent that these and other foreign productions no longer have a captive market in Nigeria. Tue, 01 Jan 2008 00:00:00 GMT http://hdl.handle.net/10311/463 2008-01-01T00:00:00Z