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Customer satisfaction in the airline industry: the role of service quality, brand image and customer value
(2016-07-15)
Botswana is a landlocked country and therefore air transport is of strategic importance to the nation as it offers an alternative gateway to the rest of Africa and the world. However the Airline industry is experiencing ...
The role of values and demographic characteristics on consumer decision-making styles, overall customer satisfaction and re-purchase intentions of retail consumers in Botswana
(University of Botswana; www.ub.bw, 2015)
The current study seeks to identify the role of values and demographic characteristics on consumer decision-making styles, and the implications on overall customer satisfaction and re-purchase intentions of retail consumers ...