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Management of "killer" indomie scare and impact on consumer confidence: a case study
(Routledge (Taylor and Francis), http://www.tandf.co.uk/journals, 2008)
In May 2004, an allegation that indomie noodles were causing illness and death started making the rounds and driving fear into the minds of loyal consumers in Nigeria. After thorough investigations, NAFDAC gave De-United ...