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A Test Measure Equivalence of Conflict Resolution Strategies in Joint Purchase Decisions
(Botswana Journal of Business, Faculty of Business, University of Botswana, 2006-09)
The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural ...
Tourism market potential analysis in Botswana: A Delphi study
(SAGE http://jtr.sagepub.com/, 2006-11)
This article explores what would be the most probable
scenario for the tourism industry in Botswana by the year
2020. A modified Delphi technique was used to generate
data from 68 industry experts. The findings show ...