Browsing Faculty of Business by Author "Makgosa, R."

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  • Peer influence on young adults’ products purchase decisions 

    Makgosa, R.; Mohube, K. (Academic Journals, http://www.academicjournals.org/AJBM, 2007)
    There are some people that an individual keeps in mind when making a purchase. Usually, such people disseminate opinions and other individuals are pressured into following their trend, becoming associated with them and ...

  • A Test Measure Equivalence of Conflict Resolution Strategies in Joint Purchase Decisions 

    Makgosa, R. (Botswana Journal of Business, Faculty of Business, University of Botswana, 2006-09)
    The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural ...