Now showing items 1-6 of 6
Segmentation analysis of financial savings markets through the lens of psycho-demographics
(AOSIS; http://www.aosis.co.za/, 2016)
study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each ...
Modern retailing and its implications for developing countries: insights from retail managers
(Macrothink institute; http://www.macrothink.org, 2015-04-18)
This paper provides insights into modern retailing, its challenges and implications for retail management in developing countries. On average 17 semi-structured interviews were conducted with retail managers in food, ...
The role of demographics on decision-making styles of Botswana's retail shoppers
(Macrothink Institute; http://www.macrothink.org, 2014)
The current paper presents findings on key decision-making styles adopted by retail shoppers and how such styles are influenced by gender, age, education, income and marital status in an attempt to facilitate a sound ...
Rebranding an institution of higher education in Botswana
(Macrothink Institute; http://www.macrothink.org, 2012)
The issue of rebranding institutions of higher education has attracted little attention in scholarly publications. However, intense competition in the higher education market has forced institutions to modify elements of ...
Perceptions of Entrepreneurial Behaviour in Botswana
(Macrothink institute; http://www.macrothink.org, 2012)
With the high rate of unemployment in Botswana, it has become imperative that the alternative source of employment seen by policy makers and researchers as the panacea to the problem, is entrepreneurship. Although, research ...
Exploring the determinants of cell phone banking adoption in Botswana
(University of Botswana, Faculty of Business, www.ub.bw, 2012-01)
The adoption of cell phone banking is one of the innovative ways for improving competitive advantage and ensuring customer satisfaction in the banking industry. The current study investigated factors that influence the ...