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Monitoring environmental complexities and changes:some lessons from small firms
(International Journal of Globalisation and Small Business; Inderscience Enterprises Ltd; http://www.inderscience.com/browse/index.php?journalCODE=ijgsb, 2006)
The process of gathering and interpreting pertinent information from the environment and introducing the results into the business planning process is referred to as environmental scanning. This paper investigates the ...