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Modernizing the Botswana National Front: a case for political marketing
(The Botswana Societ, www.botsoc.org.bw, 2012)
This paper argues that the choice of a younger and more popular, Duma Boko as president of the opposition Botswana National Front in 2010 was a good move for the party. However, this is not enough. The party needs to ...