Browsing Research articles (Dept of Civil Engineering) by Subject "global reach"
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Competitive Strategy in a Context of Low Financial Resources
(Taylor and Francis Ltd. http://www.tandf.co.uk/journals/titles/09613218.asp, 2002)Traditionally, competitive advantage has been based upon large-scale production and accumulation of large quantities of physical and financial assets. Large financially capable firms, particularly Multi-national Corporations ...