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    Relative effects of visualized and verbal presentation methods in communicating environmental information among stakeholders: Okavango Delta, Botswana

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    Relative effects of visualized and verbal presentation methods in communicating environmental information among stakeholders.pdf (980.8Kb)
    Date
    2011-04-12
    Author
    Thakadu, O.
    Irani, T.
    Telg, R.
    Publisher
    http://www.informaworld.com
    Link
    http://www.informaworld.com/smpp/content~db=all~content=a934772295
    Type
    Published Article
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    Abstract
    The present study examined the relative effectiveness of 2 public instructional communication methods in improving selected predictors of knowledge-sharing behaviors among communities in the Okavango Delta, Botswana. A total of 120 subjects took part in a quasi experimental study, with 2 experimental treatments: (a) visualized Power Point presentation and (b) verbal presentation with no visual aids. The results showed that neither method was more effective than the other. However, significant differential effects of method by grouping factor, position, were found among belief and intention measures. The study concluded that neither method was more effective, but recommended use of integrated public instructional communication methods.
    URI
    http://hdl.handle.net/10311/778
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    • Research articles (ORI) [229]

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