Research articles (Dept of Media Studies)
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Modernizing the Botswana National Front: a case for political marketing
(The Botswana Societ, www.botsoc.org.bw, 2012)This paper argues that the choice of a younger and more popular, Duma Boko as president of the opposition Botswana National Front in 2010 was a good move for the party. However, this is not enough. The party needs to ... -
Gender mainstreaming at the University of Botswana: a content analysis of UB newsletter
(University of Botswana, http://www.ub.bw, 2007)The state of Botswana and the University of Botswana have made avowed commitments to gender equity. The former has done so by signing up for and implementing various protocols aimed at enforcing gender justice and the ... -
Management of "killer" indomie scare and impact on consumer confidence: a case study
(Routledge (Taylor and Francis), http://www.tandf.co.uk/journals, 2008)In May 2004, an allegation that indomie noodles were causing illness and death started making the rounds and driving fear into the minds of loyal consumers in Nigeria. After thorough investigations, NAFDAC gave De-United ... -
Nollywood films and the cultural imperialism hypothesis
(Brill academic publishers, 2008)From the viewpoint of the cultural imperialism hypothesis and its complications, the overall aim of this study was to find out if foreign films still had a stranglehold on Nigerian audience members. The findings indicate ...
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