Recent Submissions

  • Rebranding an institution of higher education in Botswana 

    Makgosa, Rina; Molefhi, Boikanyo A. (Macrothink Institute; http://www.macrothink.org, 2012)
    The issue of rebranding institutions of higher education has attracted little attention in scholarly publications. However, intense competition in the higher education market has forced institutions to modify elements of ...
  • The role of demographics on decision-making styles of Botswana's retail shoppers 

    Makgosa, Rina; Sangodoyin, Oluranti (Macrothink Institute; http://www.macrothink.org, 2014)
    The current paper presents findings on key decision-making styles adopted by retail shoppers and how such styles are influenced by gender, age, education, income and marital status in an attempt to facilitate a sound ...
  • Exploring the determinants of cell phone banking adoption in Botswana 

    Makgosa, Rina; Kootsholetse, Neo (University of Botswana, Faculty of Business, www.ub.bw, 2012-01)
    The adoption of cell phone banking is one of the innovative ways for improving competitive advantage and ensuring customer satisfaction in the banking industry. The current study investigated factors that influence the ...
  • Perceptions of Entrepreneurial Behaviour in Botswana 

    Makgosa, Rina; Ongori, Henry (Macrothink institute; http://www.macrothink.org, 2012)
    With the high rate of unemployment in Botswana, it has become imperative that the alternative source of employment seen by policy makers and researchers as the panacea to the problem, is entrepreneurship. Although, research ...
  • Modern retailing and its implications for developing countries: insights from retail managers 

    Makgosa, Rina; Themba, Godfrey; Iyanda, Olukunle; Phambuka-Nsimbi, Catherine (Macrothink institute; http://www.macrothink.org, 2015-04-18)
    This paper provides insights into modern retailing, its challenges and implications for retail management in developing countries. On average 17 semi-structured interviews were conducted with retail managers in food, ...
  • Segmentation analysis of financial savings markets through the lens of psycho-demographics 

    Matenge, Tendy; Makgosa, Rina; Mburu, Paul T. (AOSIS; http://www.aosis.co.za/, 2016)
    study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each ...
  • Peer influence on young adults’ products purchase decisions 

    Makgosa, R.; Mohube, K. (Academic Journals, http://www.academicjournals.org/AJBM, 2007)
    There are some people that an individual keeps in mind when making a purchase. Usually, such people disseminate opinions and other individuals are pressured into following their trend, becoming associated with them and ...
  • Creating competitive advantage in developing countries through business clusters: a literature review 

    Phambuka-Nsimbi, C. (Academic Journals, http://www.academicjournals.org/AJBM, 2008)
    Globalization of trade is increasing the world competition and this has resulted in a growing number ofcountries and individual businesses seeking survival beyond their internal resources. Thus, the role ofbusiness clusters ...
  • Testing weak-form market effeciency in emerging market: evidence from Botswana Stock Exchange 

    Mollah, A.S. (World Scientific, www.worldscientific.com, 2007)
    Market effeciency is an area enormous interest in the financial literature. Numerous researches conducted imperical in testing weak-form market effeciency in several stock markets and employed various techniques but the ...
  • Motivation, influences, and perceived effect of ICT adoption in Botswana organisations 

    Iyanda, O.; Ojo, O.S. (Emarald Group Publishing Limited, www.emeraldinsight.com/, 2008)
    Purpose- The purpose of this paper is to examine the motivation, and perceived effect of information and communication technology (ICT) adoption in Botswana organisations. While a conceptual model of the adoption process ...
  • Tourism market potential analysis in Botswana: A Delphi study 

    Kaynak, E.; Marandu, E.E. (SAGE http://jtr.sagepub.com/, 2006-11)
    This article explores what would be the most probable scenario for the tourism industry in Botswana by the year 2020. A modified Delphi technique was used to generate data from 68 industry experts. The findings show ...
  • A Test Measure Equivalence of Conflict Resolution Strategies in Joint Purchase Decisions 

    Makgosa, R. (Botswana Journal of Business, Faculty of Business, University of Botswana, 2006-09)
    The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural ...