Browsing Research articles (Dept of Marketing) by Subject "Botswana"

Now showing items 1-4 of 4

  • Motivation, influences, and perceived effect of ICT adoption in Botswana organisations 

    Iyanda, O.; Ojo, O.S. (Emarald Group Publishing Limited, www.emeraldinsight.com/, 2008)
    Purpose- The purpose of this paper is to examine the motivation, and perceived effect of information and communication technology (ICT) adoption in Botswana organisations. While a conceptual model of the adoption process ...

  • Perceptions of Entrepreneurial Behaviour in Botswana 

    Makgosa, Rina; Ongori, Henry (Macrothink institute; http://www.macrothink.org, 2012)
    With the high rate of unemployment in Botswana, it has become imperative that the alternative source of employment seen by policy makers and researchers as the panacea to the problem, is entrepreneurship. Although, research ...

  • Rebranding an institution of higher education in Botswana 

    Makgosa, Rina; Molefhi, Boikanyo A. (Macrothink Institute; http://www.macrothink.org, 2012)
    The issue of rebranding institutions of higher education has attracted little attention in scholarly publications. However, intense competition in the higher education market has forced institutions to modify elements of ...

  • The role of demographics on decision-making styles of Botswana's retail shoppers 

    Makgosa, Rina; Sangodoyin, Oluranti (Macrothink Institute; http://www.macrothink.org, 2014)
    The current paper presents findings on key decision-making styles adopted by retail shoppers and how such styles are influenced by gender, age, education, income and marital status in an attempt to facilitate a sound ...