Browsing Research articles (Dept of Marketing) by Subject "Conflict resolution strategies"
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A Test Measure Equivalence of Conflict Resolution Strategies in Joint Purchase Decisions
(Botswana Journal of Business, Faculty of Business, University of Botswana, 2006-09)The purpose of this study is to demonstrate the importance of ensuring the measure equivalence of marketing concepts in cross-cultural research. It is crucial to give attention to measure equivalence in cross cultural ...